However, a third reported going out less often, with 35-54-year-olds cutting back the most while the 55-plus age group is still eating and drinking out in large numbers.

Feed it Back, the consumer insights business, surveyed 3,186 consumers in July, looking at consumer attitudes toward going out during this cost-of-living crisis.

Generation Z proved to be the most polarised group with 32% of 18-24-year-olds going out less often, but 10% reporting going out more often.

For a detailed breakdown of these behaviours by age group, please download the report here.

Feed it Back is an Event Partner for the Peach 20/20 Leaders Summit and Hero & Icon Awards; hospitality’s premier event for ambitious board-level executives, founders and entrepreneurs. This year's event takes place on Monday 18 November 2024 at Convene Sancroft, St. Paul’s, London.