Hospitality sites hold steady in 2024 but Q4 closures show costs are biting
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The exclusive report shows a total of 99,120 outlets operating in December 2024, compared to 99,113 in December 2023. It represents a year of solid consolidation after contraction in both 2022 and 2023, when the licensed sector shrunk by 4.5% and 2.9% respectively.
However, the year-on-year comparison disguises substantial churn in hospitality, as many venues changed hands and some group-owned units switched to new trading formats. There were 4,078 closures and 4,085 openings over 2024—a turnover equivalent to 11 venues a day.
Closures accelerated in the final quarter of 2024, the Hospitality Market Monitor reveals, in what is hospitality’s busiest time, due to mounting cost pressures and changing consumer habits. Site numbers contracted by 0.7% between October and December—an average of just over 8 net closures per day—as cost pressures mounted and some consumers tightened their spending. This last quarter contraction means 748 venues were lost in the three-month period, and if this trend were to continue, annualised it would represent a net loss of nearly 3,000 venues.
The latest findings show encouraging trends for pubs, bars and sports and social clubs. While the number of food-led venues has fallen by 0.7% year-on-year, total drink-led sites have risen by 0.5%. Independently-run food-led sites have been particularly robust, with growth of 1.0% in 2024 compared to a 3.2% drop in the number of food-led venues run by multi-site groups.
Karl Chessell, CGA by NIQ’s director - hospitality operators and food, EMEA, said: “Given all the challenges that were thrown at hospitality in 2024, stability in site numbers shows the impressive resilience of operators. However, we continue to see a rapid churn of sites as the sector adapts to consumers’ changing habits, while hundreds of net closures in the final quarter of the year emphasise that the burden of costs—made even heavier by the Autumn Budget—is threatening hospitality’s fragile renewal. The long-term confidence of leaders, entrepreneurs and investors is solid, but January has already brought further closures of venues that clung on through Christmas. With economic uncertainty lingering, many more hospitality venues remain extremely vulnerable.”
Peach 20/20 Founder Peter Martin said: “These numbers may well be the calm before the storm, as we know the extra costs that are coming this year and which will leave independent operators most vulnerable. Hospitality is now a high-cost market, where you need financial strength.
“It's an increasingly asymmetric, polarised market too - and the churn in the numbers just underlines the differences between those that are able to open new sites and those that are having to shut-up shop."
The Monitor from CGA by NIQ delivers many more insights into hospitality openings and closures. It indicates that while high street venues have shown resilience in recent years, recent data reveals a 0.7% quarterly decline of licensed premises mirroring trends in suburban and rural areas. Major cities like London, Birmingham and Oxford saw notable decreases whereas Liverpool, Manchester, and Leeds experienced modest growth, suggesting a slight edge in resilience for some northern cities.
The latest report demonstrates the sector’s adaptability and the ongoing need for strategic focus as businesses navigate economic uncertainties and evolving market conditions.
Download the full report here.