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Claire outlines the competitive advantage that a commitment to sustainability can offer as well as driving profitability.

Latest research, undertaken by Nutrtitics in partnership with CGA by NIQ demonstrates that sustainability is increasingly impacting consumer choices.

• 70% of consumers saying they actively try to lead an environmentally-friendly lifestyle.

• 44% saying that sustainability is important in their choice of destination when going out to eat.

• 34% saying they are willing to spend more with brands with strong sustainability credentials.

Likewise employees are looking for workplaces that match their values

• 90% of hospitality staff say living a sustainable lifestyle is important to them.

• 94% say they would consider a company’s environmental responsibility when choosing a place to work.

• 50% have accepted one job over another because the company was more sustainable.

A copy of the reports discussed within this podcast are available free. Download the consumer report HERE. Download the report on recruitment and retention HERE.