The Sustainability in the On Premise Wine Category research is the latest in CGA’s series of Wine Insight Reports, which deliver expert analysis of big wine trends and issues. Here are five insights from the latest report:  

1 Sustainability matters to consumers 

No drinks-related business can afford to ignore the issue of sustainability. CGA’s data shows more than two thirds (69%) of Britain’s adults now try to lead an environmentally friendly lifestyle—rising to nearly three quarters (74%) of wine consumers. 

2 More education is needed 

The majority of wine drinkers are concerned about environmental issues, but there’s a gap between their interest and knowledge. Only 28% say they are aware of the practices of all or most brands, and 41% are either unaware or rarely pay attention. Suppliers, producers and operators all have an opportunity to educate drinkers better and help secure their loyalty for the future. 

3 Sustainability-minded consumers are ready to spend 

The latest Wine Insight Report highlights the value of sustainability-aware consumers. They spend an average of £115 a month on eating and drinking out—£9 more than the all-consumer average—and nearly a third (31%) go out at least once or twice a week. The report pinpoints the key demographics of these consumers, and the importance of younger, female and urban-based drinkers in particular.  

4 It’s a big issue for venues too 

Consumers want to know that the pubs, bars and restaurants they use take environmental issues seriously. More than a third (36%) say sustainability reputation is an important consideration when they decide which venue to visit, and a third (34%) are less likely to visit a venue in the future if they discover it’s not a sustainable business. The Wine Insight Report flags ways venues can prove their credentials—like local sourcing, good recycling practice and waste reduction. 

5 There’s room for premiumisation 

Consumers with a commitment to sustainability are often willing to pay more for their glasses of wine. A third (32%) of them say they typically order wines in mid-to-high price ranges—much higher than the 21% among all wine drinkers—while four in five (80%) will pay more for ethically-sourced wine. Sustainability-focused menu descriptions can be a particularly effective way to secure this premiumisation.

The Sustainability in the On Premise Wine Category report provides many more insights into consumers’ attitudes to sustainability. It is the final title in the four-part series of Wine Insight Reports for 2023-24, with other editions exploring the sparkling wine and rosé categories and the impact of the cost of living crisis on people’s habits. All four Wine Insight Reports are packed with actionable learnings and recommendations that can be quickly applied to strategies, and are accompanied by comprehensive PowerPoint decks that can be used in strategy and sales meetings, plus executive summaries.