Sam is the Co-Founder and CEO of Gipsy Hill Brewery. Gipsy Hill is London's Largest Independent Brewery, making Hepcat as it's hero product. In Summer 2023 GH launched the World's First carbon negative beers without using offsets, relying instead on in-house innovations and regenerative grown barley from Wildfarmed. Before Gipsy Hill, Sam worked for an NGO and Private Equity business focused on investing in sub-Saharan Africa.